When a search engine comes sniffing around your site looking for interesting data to index, it will often look to any time and date information contained there as a measure of how recently the content was updated. If it deems that the content is fresh enough, it might give that page some more attention. This bit of optimization can be made more difficult if the time/date data isn't in a form that the search engine readily recognizes, a lost opportunity that could have been avoided if you could insure that time/date information is always understood by the indexers.

Since most web servers are based on some flavor of UNIX, what better way to make sure your time/date data is understood than by putting your time and date data in its native UNIX format? UNIX systems internally measure and track time based on the number of seconds that have elapsed since the birth of UNIX itself on January 1, 1970. Using the Convert Date to Timestamp tool, standard human readable time/date formats are converted into the total number of elapsed seconds since 01/01/1970, the UNIX timestamp.

Using this tool, all the recognizable time and date formats that appear in your content can be optimized into UNIX timestamp form thus providing you a simple way to make your sites more attractive to the search engines, hopefully improving your index score.