How much buzz is there about your site on the web? What about your competitors? How about site's you are considering trading links with? A backlink checker tells you how many links are pointing at a site. The multiple backlink checker allows you to measure the number of backlinks pointing toward several different sites or pages.

This tool is especially helpful when you are researching your competition. For example, if you have found a keyword that shows the potential to be profitable, you can search for that keyword and see who your top ten competitors are. You can then copy the URLs of your competitors into this tool in order to see how many backlinks each of them has.

The results will give you some idea of the number of backlinks you will need to build in order to rank in the top ten for your target keyword. This helps you decide whether any specific keyword is worth going after or if your time would be better spent on another keyword.

You can use a similar strategy to seek out people to trade links with. Knowing how many links are pointing toward a potential ally will tell you how powerful an ally they might be. This gives you even more control over deciding how to invest your time.